Is A Frontal Assault the Best Way to Achieve Success as an Entrepreneur?

I once knew a couple who wanted to have a baby.

They had been married a few years and had watched their young friends, one by one, experience the wonder of bringing a new life into the world – welcoming a new child, their own flesh and blood, into the family.

This couple wanted to experience such wonder and have a child of their own more than anything!

When they found themselves unable to conceive for a long period of time, they sought the best state of the art medical help, but to no avail.

Their clear intention and their best efforts were failing to bring about the hoped for result.

Finally, they decided to seek the joy of receiving a new young life into their family through adoption.  As the adoption process was nearly completed and the couple prepared the nursery with their hearts filled with joy and anticipation, the young woman discovered she was pregnant.

This is not an isolated incident.  The same scenario has been played out again and again.

There’s also an important lesson here for you as an entrepreneur! Read more

Does Asking People to Pay for What You Are Offering as an Entrepreneur Make You Feel Bad?

One of my students came to me the other day to gain clarity on an issue with which she was having some contrast.

She’s been learning about the power of Intentions and attracting what you want in your life and business, and she came to me with the following question:

“If my Intention is to attract my ideal client who is willing and able to pay for my services and products, how do I reconcile this when I’m writing an article on creating financial independence and speaking to people who are finding that life is a continual struggle?

I find that many people today are stressed out, tired, feeling overwhelmed and depressed.  How can they pay for my services and products when they can’t make ends meet?

It seems as though I’m asking the Universe for one thing as an entrepreneur, and then doing something completely different. But I know that I have the solution to their problems!”

The first thing I said to her was, “Let me see if I understand this correctly. Your ideal client is someone who doesn’t have any money to pay you?”

She answered, “Right now, yes. A lot of them want the work – the products and services that I am offering – but they can’t pay for it”.

I came back to her again: “But my question is, is your ideal client someone that doesn’t have any money to pay you, or is not willing to allocate resources to pay you?” Read more

How Can You Make Writing Promo Copy for Local Joint Ventures Easy?

I wanted to continue a bit in the theme of doing your in-person workshop, as it’s such a great marketing tool to promote your product or service (and unique in these days of everything being online!)

When I did the in-person workshop for the Heavenly Meals concept (which I later sold for a good profit), my first goal – after managing my energy around the project – was to find local Joint Venture partners to support and promote the workshop.

This wasn’t as difficult as you may think!

On my first try, I just walked into a Curves – in a great jogging suit, with great hair and make-up.  I walked in and asked for the owner. 

I said to her, “As a business owner myself, I’m always looking ways to create money without putting any money out.  I’m looking for a few partners in a project that can expose you to a lot of women who would then be exposed to Curves.  Do you have a few minutes?”

Then I asked her, “Would you rather hand out the fliers and do the 10% option or do a hosting and get 20%?” 

She couldn’t do it the first month, but she did it the next month and booked for 2 months! 

You just have to do it, you just have to try. I wasn’t saying a lot.  I showed her in a couple sentences – Make more money without paying out, expose more people to Curves – when she heard that, of course she was going to talk to me!

Once you get the partners for your Joint Ventures, you’ll want to give them their promotional copy (one of the ideas I live by in organizing Joint Ventures is:  Always make it JOYFUL and EASY for your partners!)

It will always help to leverage your time when you can come up with a formula for writing copy.  Once you have the template, all you have to do is plug in the details – no need to re-invent the wheel every time!

Here is a formula that you can use for writing copy that a JV partner can use to promote your in-person workshop: Read more

What is the Energetic Element of YOUR Free Workshop?

When you use the Free Workshop Approach to market your product or service, you’re using the same consultative process you would use one on one, except that you’re doing it with a lot of people at one time.

You’re doing it with groups, which provides the platform for your products and services to be offered and sold.

These are groups of people that haven’t had the opportunity and the pleasure of connecting with you yet.

• You are moving as a Spiritualpreneur to that level where you’re standing in a more powerful place.
• You are letting your light come out from under the bushel.
• You are drawing attention to who you really are and what you have to offer in a bold way!

Creating and maintaining the connection of your individual personality to that of Spirit is energy.

It is the energy that these people are going to be served for the highest good of all and that they’re attracted to you because of who you are and what you offer.  Their pager is going off to your number and vibrationally, you are there to serve them.

There are so many of them out there and together that you need to create vehicles for them to you find you.  You can stay in your home office and hope they will get to you at some point but it will take longer.

Just get out there so they can find you and let the momentum snowball to your Vision!

Most people offering a free workshop go in with an idea of something that they want to impart.  Often they do this great workshop and they just workshop their heart out.

They go in and teach, teach, teach, teach, teach. Read more

What Does it Mean to do Joint Ventures Backwards?

The approach that I like to take when developing any kind of program is to reverse-engineer – or reverse-create – it by starting at the end and going backwards.

You start by really thinking about the gap for your clients or customers that your product or service will address – begin with what you are going to offer to your vibrationally matched clients and everything has to seed back to that.

When I created my in-person workshop and marketing venture called Heavenly Meals, it was very successful because it identified and focused on a real gap; it brought together the “right” team to address the gap; it attracted Joint Venture partners to support the project, and then I was able to easily market a well-organized workshop to the market.

After just a short time, I was able to sell this business for a profit and move on to other ventures.

Most people get tangled when they try to write a workshop (or a teleseminar or an interview) because they see a blank page and try to figure out what they are going to present or teach.

You don’t have to do this!

You can fast forward to the end of your presentation and:

• Examine the problems/issues for your ideal client or group
• Identify what their challenges are
• Then identify what your solutions are to those challenges

When you can clearly see the gap for them, you can then easily create solutions to offer for their challenges.

This is creating starting from the end and moving toward the introduction.  You can think, “Now I will work backwards and create the element that will support them taking a next action and will activate in them that what I am offering to them is a solution”.

This really leverages your time and energy.

What’s so great about reverse creating your in–person workshop is that you are simply activating the gap and seeding.  By following this process, you will see that by the end of the workshop they are saying, “I want this, I need this”, and it is a totally irresistible offer.

All you have to do is think about what programs you have and what would be an amazing offer for them.  From there you can create all the different pieces of the workshop that would support it.

The onsite workshop is a 90-minute to two-hour free, local workshop where you are actually live in-person.   It gives you exponential opportunities to energetically tap your potential ideal clients’ senses so you can even more deeply connect with them. Read more

Have You Ever Thought About How You Can do Joint Ventures “Offline”?

Teleseminars and Joint Ventures are great ways to market your business on the Internet.

But have you ever thought about leveraging those same ideas and activating your ability to do an in-person seminar and have the same great success?

This is yet another marketing channel for you to easily and effortlessly connect to your ideal clients and be a huge revenue producer.

What makes this process so easy is that the principles and formula for the Internet campaign are the same for the in-person seminar.

You get to discover Joint Venture folks who are on-fire to promote your work, as well as give gifts from them to your ideal clients so that you are also promoting them.

This is the essence of the energy exchange.

Connecting with your ideal clients in person this way can actually be easier than something like a teleseminar, because you are really able to tap their different senses.

Awhile back I made a decision to create my own in-person workshop to identify and address a gap that I had in my own life.  I then attracted the “right” business partner and together we created products and services to support others who also experienced this same gap in their lives.

As a busy mother of a young child, I often found myself doing what I called the “five o’clock freezer stare” when it came time to figuring out what to serve my family for dinner after a long day.

I just knew that others shared that feeling of lack of time and energy to cook as well as concern for wanting good, nutritional meals for the family. Therefore, Heavenly Meals was born.

This business was born out of my gap and I was looking for people to support who felt just like me.

For the Heavenly Meals Workshop, I didn’t do any fee-based advertising in the newspapers – it was all Joint Ventures.  My business partner and I ended up having over 100 people at the workshop.

You can always do advertising if you feel led – just remember that Joint Ventures don’t cost you anything, or very little.  And they give you great local connections!

You can keep costs at a minimum and do customized mailers.   I opted to write the copy for the Joint Venture partners to give them an example of an endorsement and just let them sign their name to it.

I simply told them, “I’ll write it for you and you can tweak it to make it personalized from you, but I’ll set everything up to make it totally easy for you.”

In terms of hosting, you can also offer the opportunity that someone hosts your promotional workshop and get 20% of all revenue in return as their referral fee.

I did this for that workshop, and then went out to look for folks for their goody-bag stuff.

So, I did:

• Marketing first to get Joint Venture partners
• Created all the promotional copy that was then sent out to potential ideal clients
• Handled all the logistical set-up
• And wrote the script for the workshop

If this seems like something that is intimidating or overwhelming, remember to always begin any project at an inner level.  Manage your energy around it before taking ANY action.

Before you begin to put together the documents, formulas and outlines that you will need, take an opportunity to activate your connection to Spirit about this workshop approach.  You can use the following Activation Exercise for this purpose: Read more

What Are Some of the Qualities You Will Need to be Successful in Affiliate Marketing?

If you’re a Spiritualpreneur, you’re probably not comfortable with the idea of being just a passenger on the ship of life.

You would rather take your destiny into your own hands then continue to be tossed on the waves of what is going on around you!

You have the desire of maneuvering the ship yourself and being able to take it anywhere you want to.

Being onboard a ship that is on its way to a particularly great destination is something you dream of, and the knowledge that you do have the capacity to steer it yourself is what empowers you to achieve your dream!

One of the ways that you can take your destiny into your own hands is through financial freedom.  I believe that all Spiritualpreneurs should be financially free, and that there are incredible opportunities out there for those that are looking!

If you are looking for ways to achieve this in your life through a second income stream, you should really consider affiliate marketing.

In this business, there are no bosses to order tell you what to do.  There are no deadlines to meet and no clutter.  When you are equipped with the tools you need to succeed in this business, you are bound to get what your heart ultimately desires.

So, what are some of the things you need to be able to succeed in affiliate marketing?

While there is a lot of competition involved in affiliate marketing, you can rise above the norm when you are equipped with just the right stuff necessary to propel you forward!

I recommend that you begin with these 5 steps that will enable you to stand out among the rest. Read more

Do You Know the Value of Your Website as an Entrepreneur?

One of my own brilliances as an entrepreneur is being good at talking on the phone and helping people align with the values of coaching with me.

Honestly, the thought of putting a website together just glazed my eyes over!

That’s why I got some help to put everything together!  Really though, anyone can have a nice, pretty website.

What you need to understand is how this can create a database and potential revenue for you.

Publishing an Ezine used to be the great draw to build up your list.

Now though, statistics are showing that they aren’t enough of a draw for people to give you information about themselves.

That used to be the way, but now the way is by giving free offers and gifts.  People want free and immediate gifts that they can interact with, something they can hear or read.

The goal of creating your website is to create a database – a list – so that you can create, maintain and nurture relationships with your ideal clients and customers.

From the standpoint of the Internet, you can focus on something you can do that will leverage your time, efforts and create a database quickly.   Having a database:

• Assists you with Joint Venture partnerships
• Makes you more attractive to potential partners
• Allows you access to the level playing field of the Internet
• You can be a start-up or a multi-zillionaire – anyone can work the Internet!

So, when you begin to build your database, you are building a list of people that you can have a relationship with so you can begin to create a funnel approach to helping people make a connection to you on an energetic level and give you opportunities to get your toe in the water with your products and services.

Some of the tools you will find helpful to use on your website are the Squeeze Page, and the Interview. Read more

Are You Prepared to Do a Promotional Business Talk?

When you are placed before an audience, you can still provide a serving experience, even in a group.

It can be like you are just speaking to one person, just touching one person’s heart – and it’s like doing a one-on-one consultation.

Each one in the group has a similar connection.   It is just like doing the one-to-one consultation, except that you are doing it in a group setting.

This is a key to being really effective in a group, a workshop, or in a keynote speech. You want to be able to feel as if you are talking to one person.  You want to make a connection as you take people through the essence of the selling to serving process.

You want to be able to take people through a similar process, a vibrational process to help them come to a place of understanding and self-discovery that they know they want what you have.

It’s both an art and a science at the same time and, it’s important for you to take into account the energetics of partnering with Spirit on this.

Offering an in-person complimentary promotional business talk or workshop can be a great marketing channel.  You start moving energy your own energy by getting out and actually doing something with people.

I do recommend that you do not use the term “free” even if you are making a presentation and are not charging for it. Read more

Are You Looking for a Place to Start With Your Joint Venture Process?

In the new age of Spiritualpreneurs and among those that want to turn selling into serving, you will find that the process of collaboration, or creating Joint Venture partnerships, is a great to further your success as an entrepreneur.

I love participating in Joint Ventures with people!

It is a great way to make connections, gain instant credibility with a targeted audience, and create lasting relationships with fellow Spiritualpreneurs.

When you approach someone about entering into a Joint Venture partnership with you, part of your intention is to demonstrate how you can help expose your Joint Venture partner to new people in a way that won’t cost them any money.

This is the win in it for them.

Be careful not to slip back into those old patterns of “selling” – coming to others with a what’s in it for me attitude or intention.  Instead, come from a place of serving and be sure to explore what excites them or what jazzes them. 

Don’t start out talking about your offer.

Instead, tie it back to how your offer solves their issues or problems. Outline the winning aspects for them.

For example, as a Joint Venture partner with you, they and their products and services will be placed before potential new customers or clients in a way that doesn’t cost them any money.  They get free advertising to all the people on your list and the lists of all the other partners.

As a part of the energy exchange, they will be giving a free or complimentary bonus gift.  The gift or bonus is something downloadable, like an interview as an MP3 recording, an article or a free eCourse that will appeal to the registrants and can drive the registrants to their site.

The gifts should provide something substantial – something of benefit to the recipients.

What essentially happens in this type of Joint Venture is that you are combining the power of the lists of all the Joint Venture partners, which means each of you has the opportunity to have yourself, your programs, services and products presented to new people at no cost.

Sounds like a win-win for everyone!  So how do you get started? Read more

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