Do You Know the Value of Your Website as an Entrepreneur?
January 22, 2009 by Sharon Wilson
Filed under Diversify Your Income, Sales & Marketing, Spiritualpreneurism
One of my own brilliances as an entrepreneur is being good at talking on the phone and helping people align with the values of coaching with me.
Honestly, the thought of putting a website together just glazed my eyes over!
That’s why I got some help to put everything together! Really though, anyone can have a nice, pretty website.
What you need to understand is how this can create a database and potential revenue for you.
Publishing an Ezine used to be the great draw to build up your list.
Now though, statistics are showing that they aren’t enough of a draw for people to give you information about themselves.
That used to be the way, but now the way is by giving free offers and gifts. People want free and immediate gifts that they can interact with, something they can hear or read.
The goal of creating your website is to create a database – a list – so that you can create, maintain and nurture relationships with your ideal clients and customers.
From the standpoint of the Internet, you can focus on something you can do that will leverage your time, efforts and create a database quickly. Having a database:
- Assists you with Joint Venture partnerships
- Makes you more attractive to potential partners
- Allows you access to the level playing field of the Internet
- You can be a start-up or a multi-zillionaire – anyone can work the Internet!
So, when you begin to build your database, you are building a list of people that you can have a relationship with so you can begin to create a funnel approach to helping people make a connection to you on an energetic level and give you opportunities to get your toe in the water with your products and services.
Some of the tools you will find helpful to use on your website are the Squeeze Page, and the Interview.
A Squeeze Page (or a Focus Page) is a marketing channel tool that allows you to really leverage a website page or a website.
A squeeze page drives people to one place by encouraging or “squeezing” them into action. It is the easy way they can take a next action.
In order for you to give them a bonus (like being able to listen to your interview), they will supply you with their name and e-mail address so that you can build a relationship with them. That is the energy exchange.
The theory is, “I will give you something of value – this interview, and you, in turn will give me something of value – your information, so that I can create a relationship with you.”
An Interview is a marketing channel tool in which you are interviewed about your products or services, which is something that helps to establish you as an expert.
The interview creates a vibrational alignment with your ideal clients who, after listening to your recording, will feel inspired to enter into a deeper relationship with you. They then choose to enter into your marketing funnel.
The Interview is a tool that can be published as an mp3 recording which is easily downloadable and sent to ideal potential clients via other marketing channels like email, Joint Venture promotional copy, squeeze pages, website downloads, or bonus gifts.
You can eventually take the information from the interview and expand it into a teleseminar.
Before creating or launching a teleseminar, create an interview first. Building a relationship with people by giving them an interview in exchange for their information is the first step in the marketing funnel.
Having a website presence is at the widest part of the marketing funnel. Creating an effective website drives people to action faster and leverages your energies so you can easily create a database.
Your database is then leveraged with Joint Venture partners, and in your collaborations, Joint Venture partnering is a fast way to revenue and creating a database.
There are important Inner and Outer values to using these tools as an entrepreneur.
These tools activate in you a sense that you can absolutely be in the website business easily and inexpensively. You don’t have to know a lot about doing a website and you don’t have to be a technology master.
Listening to your interview allows your potential ideal client to really feel you and get a sense of you. This gives them a real connection to your voice and your energy, so they can feel your sincerity and feel your intentional energy.
This will activate a greater sense of confidence for you to begin to attract people to already be in your sphere of influence – for you to serve – and is the easiest way for you to make contact with your ideal clients.
It is like you are sending out a beacon of light – like when you see a spider web that is illuminated. They will sense and feel this and this then draws them to be in your web of energetic light.
The squeeze page puts out a superhighway energetically from you to your ideal clients; it gives them a way to find you.
And in an outer level way, recording an interview and creating a squeeze page are very effective marketing channel tools that allow you to best leverage your website. Instead of simply having an information webpage, this process actually drives people to take action on your website.
If you’re looking for a new way to do business in the New Year, I invite you to attend this special free teleclass on the Missing Element to Your Quantum Entrepreneurial Success in 2009 and Beyond on January 22nd, where you can learn more about how to be a part of the Spiritualpreneur Awakening.
Special guests Ken Foster, Debbi Chambers, Bill White and Chuck Abbott will be joining me on the call and answering your questions on running your business from this energetic perspective.
Click on this link to find out more: www.coachingfromspirit.com/SpiritualpreneursBlog.





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Very informative article, which I found quite useful. Cheers ,Jay
Nice posting, good read
Just came across your blog on Google. Interesting post, you bring up a few good things to think about. Good luck with the blog.
Cool design this blog has! I will add it to my RSS directly for sure. Found alot of stuff here to read..
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