Find Your Unique Serving Offer

Spirit has placed unique qualities and unique service and product ideas within you.   Your business will be absolutely unique because it is a reflection of who you are.

Because of this, your ideal customer or client is someone that you feel a very deep vibrational match to – because that customer/client is quite a lot like you.

It is important in your business to identify what makes you truly unique.

In marketing terms, you may have heard something about developing your unique serving proposition.  I call it your Unique Serving Offer, your USO.

It gets to the heart of why someone would want to work with you instead of with someone else.  That’s the KEY!   Why you instead of someone else?

This is the reason it is so important for you to understand who your ideal customers/clients are and what they are like.

When you have a plan for magnetizing your ideal customers/clients, you know their hot buttons and their gaps because you know them – in you.

Get inside their heads and their hearts.  You are sending a beacon of energy – a beacon of Light to those people – and they are on their way to you.

It’s as if you are tapping them on the shoulder energetically so they are guided to you.

Write down your answers to the following questions:

• How am I different?
• How am I unique?
• What makes me different and unique?
• What is my energetic offering?

Getting a real handle on the answers to these questions helps you to be able to articulate your uniqueness to your ideal customers/clients.

One of my favorite clients was a Minnesota family that owns a car repair business.  When I was helping them explore and identify their uniqueness, they said that they didn’t have anything that made them particularly unique.

Upon digging deeper, they shared that it is very important to them that their clients feel like family.  So they had a practice of putting homemade cookies on the car seat, so that when you picked up your car, you got warm, ooey-gooey home-baked sweets waiting for you on your seat in a beautiful flowered bag.

They would also pick you up and drive you to where you wanted to go while they fixed your car. They even gave their clients a loaner car while they were doing repairs.   They actually thought everyone did this, so they didn’t see it as unique!

They are genuinely caring, hospitable people – they treat everyone like family.  So who they are and what they provided ever since they created their business 20 years ago became their Unique Serving Offer (USO).

“Joe’s auto repair shop, where we treat you like family – We pick you up, drop you off and leave fresh baked cookies on your car seat.”

As you read this story, what’s coming up for you?  What do you enjoy receiving?  What do you enjoy giving? Are words – ideas – maybe even songs – coming to your mind?

Ask your own Inner Guidance now to help you identify the qualities – the values – that make you unique.

What is unique about you?

The USO is simply a statement of what makes you unique.  How do you know things – how do you discover – how do you like to receive – how do you like to give – what makes you unique?

• If you don’t have a business yet, you can think about the contrasts you’ve experienced in your personal and professional life that you feel passionate about.  Often it is those very things that really make a difference to you that will become a part of your unique offering.
• If you do have a business, you can ask clients what they think makes you unique. You can also ask family and friends.  Listen for themes, especially those that feel so easy and joyful for you; things that you would be happy to do 24 hours a day or that come so naturally to you – those are the very things that make you unique.
• You can ask Spirit for guidance about what makes you unique.
• You can also use energy management tools to help you surface up, detangle and manage energies so that you can realize and really appreciate your unique qualities and communicate those in such a way that your ideal clients and customers will be drawn to you like a moth to a flame.

Make a list of your unique qualities.  Finding ways to articulate these unique qualities will help you to be able to language them in your serving offer in order to magnetize your ideal customers/clients.
When you are aware of the traits, qualities, skills and abilities that you offer, you know – meaning that you fully realize – that you can draw upon them.  You want to be consciously aware of what you have to offer and what resources you have available to you that are unique.

All of this can be used as an anchor point in your website, marketing materials and your conversations.

Knowing this shifts you from a place of telling to a place of being.

It allows you to just be who you are instead of feeling that you have to sell yourself.  It gives you language about who you are and it helps you appreciate who you are.  It raises the vibrational frequencies that you are emitting, i.e. your vibrational output!

It gets to the heart of the authentic you and you get really clear about who you are and what you have to offer.

When you know this, you can stand in your place of power and not fumble around trying to find the right words to describe who you are and what you do.  You are BEING your USO.

Join Coaching From Spirit Institute’s FREE ‘30 Day Empowered Spiritualpreneur Challenge’. Will YOU be one of the MOST EMPOWERED ENTREPRENEURS by the end of 30 Days?

When you Register for your FREE membership, you’ll get access to all 16+ lessons, including “Activation Tools” within each one.

Using these tools, you’ll “Activate Yourself” and, by the end of the Challenge, you’ll:

• Recession-Proof Your Business
• Create an Actual Sales Process that Feels Good and Gets Results
• Learn an Inner & Outer Self-Coaching approach that lets you feel a sense of ease and flow no matter what is going on around you
• Have AMAZINGLY PRACTICAL tools that activate your ability to be a MASTER MANIFESTOR in your business AND your life!

Once you have this all in place, you’ll even get access to a Support System to help you continue activating in yourself the ability to implement your plan and achieve Success in your Business.