What Peer Pressure Are You Dealing With In Your Business?

My daughter recently came home from school one day looking a little concerned.  I asked her what was wrong and she told me that all of her friends have boyfriends.

I noticed she looked confused and we sat down to talk about it.  Much to my relief she stated that since they were only 11 she thought boys should just be friends not “boyfriends”.  Which I told her is a very wise choice.  She then told me that one boy asked her out but that she doesn’t want a boyfriend right now. She does feel like she is supposed to have one though.

This is a case of peer pressure. There are many kinds of peer pressure for both kids and adults.

We worked on visualizing what she wanted to have happen.

She wanted her friends to stop making such an issue out of having a boyfriend and she just wanted to be friends with this particular boy.

The next day when she got home from school she said the visualization worked.  The boy came up and told her he just wanted to be friends right now. Next, at lunch one of her friends said she thought that their group of friends should just decide to have boys as friends and not have “boyfriends” until they got older.

This same thing happens in your business.  You deal with peer pressure in a number of ways in your business, much like my daughter deals with peer pressure in a number of ways with her friends.

Just like her, you need to deal with the peer pressure in your business if you expect your business to grow.  Your first step is to identify what peer pressures you’re dealing with.

What peer pressure are you dealing with in your business?

There are all forms of peer pressure when you compare yourself to others and they are pushing you to be more like them.

•    Stop comparing your business to your competitors
•    Make up your own mind about what works for you
•    Visualize how you want your business to be
•    Don’t succumb to peer pressure to make your business like others

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