Why is it Worthwhile to Write Down the Unique Serving Offer of Your Own Business?

January 3, 2009 by Sharon Wilson
Filed under Spiritual Business Building Tools, Spiritualpreneurism

: It’s easier then you think to write down what makes your business unique!

The process of writing your Unique Serving Offer for your own business is simply bringing your unique energy into tangible form.

You are activating your unique energy into the language of your service.

Take a look at the evolving progression of my unique serving offers.

It is important to remember that you can change your USO any time you want to revise, tighten up, energize and activate that language.

First Unique Serving Offer for Coaching from Spirit:

Coaching from Spirit Institute provides programs, leading edge teleseminars, coaching and products to empower all aspects of your life and business through an online community that showcases top teachers and speakers.

This USO contains 31 words and describes what my business provides, why this is offered and how it is offered.

Second Unique Serving Offer for Coaching from Spirit:

Coaching From Spirit Institute provides programs through an online interactive showcase of top teachers to excite and empower all aspects of your life and business.

This USO version has 25 words and begins to focus on what makes my business – my work – different. The language is more active, empowering and activating. This language feels more alive.

I eliminated passive words, which gives the USO a bigger presence. I used words like, “excite and empower”, because that is what I actually do.

Third Unique Serving Offer for Coaching from Spirit:

Excite and empower your business and life with Coaching from Spirit, the leading provider of cutting edge live coaching with the world’s top teachers.

This USO contains 24 words. This is only one word less from the previous version, and yet some dead weight has been removed.

I removed “Institute” (a three syllable word that is harder word to say) and people will just assume that it is an Institute. The reader or the client will not miss these words.
I deleted, “all aspects of”, as this was verbiage that didn’t do anything.
“Online interactive showcase” was deleted because it was not necessary to explain it in the USO. I could explain it further in my copy.
I deleted products and teleseminars (they can find out about products and teleseminars later) because my USO is primarily about coaching.
I did not try to position myself as first position about products, because this does not excite me like coaching does. I love live connections!

Identifying and writing your unique USO is easier than you know. The reason it is easy is that you already have an energetic USO for your own business!

Remember my story about the automotive repair family? They didn’t know that what they were doing and offering was unique. They were simply being their energetic USO for so long that it was already out there.

It was tapping people on the shoulder who would appreciate and value the same things they valued. It came down to simply writing their USO to help them make sure that their energies were aligned and focused in language – in words.

Writing the USO was the physical manifestation that could be sent out into the Universe through their website, brochures, word of mouth and also by the way they talked to people about who they were and what they did.

The USO simply articulates and focuses your caring energy into the language of your unique service or product.

It’s all about bridging the gap. No one really has too much trouble stringing words together. You know how to talk and you use this skill each and every day!

So the only things that are really blocking you are your beliefs and your thoughts. You don’t receive the sentences first and then believe it!

You must believe it first, and then you are open to allowing – and then the sentences will flow.

Strengthened by your beliefs, the sentences flow with grace and ease from your inspired thoughts, beliefs and words.

Being a Spiritualpreneur is all about using both Inner and Outer processes to attract success to your business. If you want to learn more join our community through signing up for my newsletter. “Sharon’s Sharings” is a ‘whenever we find something that moves us’ newsletter that provides you with opportunities, programs, products and events that support your business success and life goals.

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