What Does it Mean to do Joint Ventures Backwards?
February 8, 2009 by Sharon Wilson
Filed under Diversify Your Income, Sales & Marketing, Spiritualpreneurism
The approach that I like to take when developing any kind of program is to reverse-engineer – or reverse-create – it by starting at the end and going backwards.
You start by really thinking about the gap for your clients or customers that your product or service will address – begin with what you are going to offer to your vibrationally matched clients and everything has to seed back to that.
When I created my in-person workshop and marketing venture called Heavenly Meals, it was very successful because it identified and focused on a real gap; it brought together the “right” team to address the gap; it attracted Joint Venture partners to support the project, and then I was able to easily market a well-organized workshop to the market.
After just a short time, I was able to sell this business for a profit and move on to other ventures.
Most people get tangled when they try to write a workshop (or a teleseminar or an interview) because they see a blank page and try to figure out what they are going to present or teach.
You don’t have to do this!
You can fast forward to the end of your presentation and:
- Examine the problems/issues for your ideal client or group
- Identify what their challenges are
- Then identify what your solutions are to those challenges
When you can clearly see the gap for them, you can then easily create solutions to offer for their challenges.
This is creating starting from the end and moving toward the introduction. You can think, “Now I will work backwards and create the element that will support them taking a next action and will activate in them that what I am offering to them is a solution”.
This really leverages your time and energy.
What’s so great about reverse creating your in–person workshop is that you are simply activating the gap and seeding. By following this process, you will see that by the end of the workshop they are saying, “I want this, I need this”, and it is a totally irresistible offer.
All you have to do is think about what programs you have and what would be an amazing offer for them. From there you can create all the different pieces of the workshop that would support it.
The onsite workshop is a 90-minute to two-hour free, local workshop where you are actually live in-person. It gives you exponential opportunities to energetically tap your potential ideal clients’ senses so you can even more deeply connect with them. Read more
