How Can You Make Writing Promo Copy for Local Joint Ventures Easy?

I wanted to continue a bit in the theme of doing your in-person workshop, as it’s such a great marketing tool to promote your product or service (and unique in these days of everything being online!)

When I did the in-person workshop for the Heavenly Meals concept (which I later sold for a good profit), my first goal – after managing my energy around the project – was to find local Joint Venture partners to support and promote the workshop.

This wasn’t as difficult as you may think!

On my first try, I just walked into a Curves – in a great jogging suit, with great hair and make-up.  I walked in and asked for the owner. 

I said to her, “As a business owner myself, I’m always looking ways to create money without putting any money out.  I’m looking for a few partners in a project that can expose you to a lot of women who would then be exposed to Curves.  Do you have a few minutes?”

Then I asked her, “Would you rather hand out the fliers and do the 10% option or do a hosting and get 20%?” 

She couldn’t do it the first month, but she did it the next month and booked for 2 months! 

You just have to do it, you just have to try. I wasn’t saying a lot.  I showed her in a couple sentences – Make more money without paying out, expose more people to Curves – when she heard that, of course she was going to talk to me!

Once you get the partners for your Joint Ventures, you’ll want to give them their promotional copy (one of the ideas I live by in organizing Joint Ventures is:  Always make it JOYFUL and EASY for your partners!)

It will always help to leverage your time when you can come up with a formula for writing copy.  Once you have the template, all you have to do is plug in the details – no need to re-invent the wheel every time!

Here is a formula that you can use for writing copy that a JV partner can use to promote your in-person workshop: Read more

What Does it Mean to do Joint Ventures Backwards?

The approach that I like to take when developing any kind of program is to reverse-engineer – or reverse-create – it by starting at the end and going backwards.

You start by really thinking about the gap for your clients or customers that your product or service will address – begin with what you are going to offer to your vibrationally matched clients and everything has to seed back to that.

When I created my in-person workshop and marketing venture called Heavenly Meals, it was very successful because it identified and focused on a real gap; it brought together the “right” team to address the gap; it attracted Joint Venture partners to support the project, and then I was able to easily market a well-organized workshop to the market.

After just a short time, I was able to sell this business for a profit and move on to other ventures.

Most people get tangled when they try to write a workshop (or a teleseminar or an interview) because they see a blank page and try to figure out what they are going to present or teach.

You don’t have to do this!

You can fast forward to the end of your presentation and:

• Examine the problems/issues for your ideal client or group
• Identify what their challenges are
• Then identify what your solutions are to those challenges

When you can clearly see the gap for them, you can then easily create solutions to offer for their challenges.

This is creating starting from the end and moving toward the introduction.  You can think, “Now I will work backwards and create the element that will support them taking a next action and will activate in them that what I am offering to them is a solution”.

This really leverages your time and energy.

What’s so great about reverse creating your in–person workshop is that you are simply activating the gap and seeding.  By following this process, you will see that by the end of the workshop they are saying, “I want this, I need this”, and it is a totally irresistible offer.

All you have to do is think about what programs you have and what would be an amazing offer for them.  From there you can create all the different pieces of the workshop that would support it.

The onsite workshop is a 90-minute to two-hour free, local workshop where you are actually live in-person.   It gives you exponential opportunities to energetically tap your potential ideal clients’ senses so you can even more deeply connect with them. Read more

Have You Ever Thought About How You Can do Joint Ventures “Offline”?

Teleseminars and Joint Ventures are great ways to market your business on the Internet.

But have you ever thought about leveraging those same ideas and activating your ability to do an in-person seminar and have the same great success?

This is yet another marketing channel for you to easily and effortlessly connect to your ideal clients and be a huge revenue producer.

What makes this process so easy is that the principles and formula for the Internet campaign are the same for the in-person seminar.

You get to discover Joint Venture folks who are on-fire to promote your work, as well as give gifts from them to your ideal clients so that you are also promoting them.

This is the essence of the energy exchange.

Connecting with your ideal clients in person this way can actually be easier than something like a teleseminar, because you are really able to tap their different senses.

Awhile back I made a decision to create my own in-person workshop to identify and address a gap that I had in my own life.  I then attracted the “right” business partner and together we created products and services to support others who also experienced this same gap in their lives.

As a busy mother of a young child, I often found myself doing what I called the “five o’clock freezer stare” when it came time to figuring out what to serve my family for dinner after a long day.

I just knew that others shared that feeling of lack of time and energy to cook as well as concern for wanting good, nutritional meals for the family. Therefore, Heavenly Meals was born.

This business was born out of my gap and I was looking for people to support who felt just like me.

For the Heavenly Meals Workshop, I didn’t do any fee-based advertising in the newspapers – it was all Joint Ventures.  My business partner and I ended up having over 100 people at the workshop.

You can always do advertising if you feel led – just remember that Joint Ventures don’t cost you anything, or very little.  And they give you great local connections!

You can keep costs at a minimum and do customized mailers.   I opted to write the copy for the Joint Venture partners to give them an example of an endorsement and just let them sign their name to it.

I simply told them, “I’ll write it for you and you can tweak it to make it personalized from you, but I’ll set everything up to make it totally easy for you.”

In terms of hosting, you can also offer the opportunity that someone hosts your promotional workshop and get 20% of all revenue in return as their referral fee.

I did this for that workshop, and then went out to look for folks for their goody-bag stuff.

So, I did:

• Marketing first to get Joint Venture partners
• Created all the promotional copy that was then sent out to potential ideal clients
• Handled all the logistical set-up
• And wrote the script for the workshop

If this seems like something that is intimidating or overwhelming, remember to always begin any project at an inner level.  Manage your energy around it before taking ANY action.

Before you begin to put together the documents, formulas and outlines that you will need, take an opportunity to activate your connection to Spirit about this workshop approach.  You can use the following Activation Exercise for this purpose: Read more

Did You Know That Joint Venture & Relationship Marketing Makes Business More Fun?

When you take a look at the trends in business today, you can see that even big corporations are starting to collaborate with each other.

PricewaterhouseCoopers interviewed the top 50 private companies and asked what has made the biggest difference in their growth.

Their answer?

Joint Venture and collaboration. These companies said that collaboration was critical to achieving their objectives – they made trillions through Joint Ventures!

What’s that about?!

They used to be competitors, and now they’re saying, “Hey, maybe it would be a good idea for us to join together.”

This is a complete shift of the human consciousness.

When you look at such best-selling books as Conversations With God, and then look at what the popular business books are, you see that people are buying a lot of business books with a spiritual basis.

They may call it all sorts of other things, but when you come right down to it, this genre of business books is all about the fact that everyone is connected, and it opens the possibility for everyone to come together and connect in an even more powerful way.

There are now an abundance of ways to conduct business from a place of integrity and collaboration, where both all the individuals within the organization and those on the other side of the table (the customers or clients) feel valued. Read more