What Value is it to You as an Entrepreneur to Use a Coaching Process in Your Sales?

If I am talking to someone about money and I have presented a specific formula that shows how they can make $100,000 per year, but they can’t see themselves investing $3,000 that even comes with a payment plan, they have a belief or a story they can’t let go of.

They are asking me to help them break through their limitations about money to allow more money in.

I would be doing them a disservice if I fail to try coaching them to a place of choice – to move beyond certain beliefs they have activated.

At least I can help them to see the choices before them.

They can choose to continue with the same story and getting the same results, OR they can choose a different story to live – a different belief to hold.

They have a choice to make a shift, and I can help them see the value of letting go of something that is not serving them to choose something different that may serve them in a whole new way.

This is what you do when you take the coach’s perspective as an entrepreneur – it’s a whole new way of looking at sales!

Instead of feeling afraid to coach people around issues concerning your product or services, begin to see this person how they want to be.

When you follow up with them after presenting your pitch, talk about Read more

Why is it Worthwhile to Write Down the Unique Serving Offer of Your Own Business?

The process of writing your Unique Serving Offer for your own business is simply bringing your unique energy into tangible form.

You are activating your unique energy into the language of your service.

Take a look at the evolving progression of my unique serving offers. 

It is important to remember that you can change your USO any time you want to revise, tighten up, energize and activate that language.

First Unique Serving Offer for Coaching from Spirit:

Coaching from Spirit Institute provides programs, leading edge teleseminars, coaching and products to empower all aspects of your life and business through an online community that showcases top teachers and speakers.

This USO contains 31 words and describes what my business provides, why this is offered and how it is offered.

Second Unique Serving Offer for Coaching from Spirit:

Coaching From Spirit Institute provides programs through an online interactive showcase of top teachers to excite and empower all aspects of your life and business.

This USO version has 25 words and begins to focus on what makes my business – my work – different.  The language is more active, empowering and activating.  This language feels more alive.

I eliminated passive words, which gives the USO a bigger presence. I used words like, “excite and empower”, because that is what I actually do.

Third Unique Serving Offer for Coaching from Spirit:

Excite and empower your business and life with Coaching from Spirit, the leading provider of cutting edge live coaching with the world’s top teachers.

This USO contains 24 words.  This is only one word less from the previous version, and yet some dead weight has been removed. Read more

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