Do You Know Who You Want to Serve With Your Own Business?

I once coached a client who is a financial planner. She learned the coaching process and applied it to her own business.

Her ideal clients are people who are willing to step out of the box about financial planning, to really learn what has been holding them back and then move forward in the world.

She comes from an Inner and Outer perspective – and she crunches the numbers.

She creates miracles with dollars.

She takes people through a unique process that helps them to create their vision; this leads them to recognize and detangle their thoughts and beliefs that having been holding them back from their having their vision.

I have also coached spiritually-based attorneys who come from place of collaboration, and therefore their ideal clients want to come from this place too.

I coached a divorce attorney who is passionate about people putting their childish hurts behind them during the divorce process so that they make sure they do not drag their children through their pain.

He literally has a coaching practice for people who want to have a harmonious divorce.

This is an extremely unique niche in which he activates harmonious relationships in potentially adversarial situations.

Because I have narrowed my niche and feel guided to activate more of what is needed in the world, I was able to attract a heart-centered and fully aware attorney who also wants to activate possibilities for us to live together with more ease and joy.

It is crucial for you to become clear on who your ideal client is for your own business – on who your target market is. Read more

Why is it Worthwhile to Write Down the Unique Serving Offer of Your Own Business?

The process of writing your Unique Serving Offer for your own business is simply bringing your unique energy into tangible form.

You are activating your unique energy into the language of your service.

Take a look at the evolving progression of my unique serving offers. 

It is important to remember that you can change your USO any time you want to revise, tighten up, energize and activate that language.

First Unique Serving Offer for Coaching from Spirit:

Coaching from Spirit Institute provides programs, leading edge teleseminars, coaching and products to empower all aspects of your life and business through an online community that showcases top teachers and speakers.

This USO contains 31 words and describes what my business provides, why this is offered and how it is offered.

Second Unique Serving Offer for Coaching from Spirit:

Coaching From Spirit Institute provides programs through an online interactive showcase of top teachers to excite and empower all aspects of your life and business.

This USO version has 25 words and begins to focus on what makes my business – my work – different.  The language is more active, empowering and activating.  This language feels more alive.

I eliminated passive words, which gives the USO a bigger presence. I used words like, “excite and empower”, because that is what I actually do.

Third Unique Serving Offer for Coaching from Spirit:

Excite and empower your business and life with Coaching from Spirit, the leading provider of cutting edge live coaching with the world’s top teachers.

This USO contains 24 words.  This is only one word less from the previous version, and yet some dead weight has been removed. Read more