Do You Know Who You Want to Serve With Your Own Business?

I once coached a client who is a financial planner. She learned the coaching process and applied it to her own business.

Her ideal clients are people who are willing to step out of the box about financial planning, to really learn what has been holding them back and then move forward in the world.

She comes from an Inner and Outer perspective – and she crunches the numbers.

She creates miracles with dollars.

She takes people through a unique process that helps them to create their vision; this leads them to recognize and detangle their thoughts and beliefs that having been holding them back from their having their vision.

I have also coached spiritually-based attorneys who come from place of collaboration, and therefore their ideal clients want to come from this place too.

I coached a divorce attorney who is passionate about people putting their childish hurts behind them during the divorce process so that they make sure they do not drag their children through their pain.

He literally has a coaching practice for people who want to have a harmonious divorce.

This is an extremely unique niche in which he activates harmonious relationships in potentially adversarial situations.

Because I have narrowed my niche and feel guided to activate more of what is needed in the world, I was able to attract a heart-centered and fully aware attorney who also wants to activate possibilities for us to live together with more ease and joy.

It is crucial for you to become clear on who your ideal client is for your own business – on who your target market is. Read more

Do You Know What is Unique About Your Own Business?

One of my favorite clients was a Minnesota family that owned a small car repair business.  When I was helping them explore and identify their uniqueness, they told me that they didn’t have anything that made them particularly unique.

Upon digging deeper, they shared that it was very important to them that their customers felt like family.

So they put homemade cookies on the car seat when the car was fixed, so that when you picked up your car, you got warm, fresh, home-baked sweets.

They would also pick up their customers and drive you to where they wanted to go while they fixed their cars. They even gave their customers a loaner car while they were doing repairs. They thought everyone did this, so they didn’t see it as unique!

They were genuinely caring, hospitable people who treated everyone like family.  Thus, who they are and what they have provided ever since they created their business 20 years ago became their Unique Serving Offer (USO).

“Joe’s auto repair shop, where we treat you like family – We pick you up, drop you off and leave fresh baked cookies on your car seat.”

As you read this story, what’s coming up for you?  What do you enjoy receiving?  What do you enjoy giving?  Are words – ideas – maybe even songs – coming to your mind?

What is unique about you? Read more