Why is it Worthwhile to Write Down the Unique Serving Offer of Your Own Business?

The process of writing your Unique Serving Offer for your own business is simply bringing your unique energy into tangible form.

You are activating your unique energy into the language of your service.

Take a look at the evolving progression of my unique serving offers. 

It is important to remember that you can change your USO any time you want to revise, tighten up, energize and activate that language.

First Unique Serving Offer for Coaching from Spirit:

Coaching from Spirit Institute provides programs, leading edge teleseminars, coaching and products to empower all aspects of your life and business through an online community that showcases top teachers and speakers.

This USO contains 31 words and describes what my business provides, why this is offered and how it is offered.

Second Unique Serving Offer for Coaching from Spirit:

Coaching From Spirit Institute provides programs through an online interactive showcase of top teachers to excite and empower all aspects of your life and business.

This USO version has 25 words and begins to focus on what makes my business – my work – different.  The language is more active, empowering and activating.  This language feels more alive.

I eliminated passive words, which gives the USO a bigger presence. I used words like, “excite and empower”, because that is what I actually do.

Third Unique Serving Offer for Coaching from Spirit:

Excite and empower your business and life with Coaching from Spirit, the leading provider of cutting edge live coaching with the world’s top teachers.

This USO contains 24 words.  This is only one word less from the previous version, and yet some dead weight has been removed. Read more

How Can You Activate the Unique Serving Offer of Your Own Business?

When I first told my mom that I was a coach, she said, “Of course you are”.

And then she reminded me of the time I brought a little boy home on the school bus with me to teach him his ABC’s because he was having trouble in school.  My mom said, “Who’s your friend?”

And when I told her, she said, “Does his mom know he’s here with you to learn his ABC’s?”

And of course, his mom had no idea where he was!

But I learned from others that they saw me as an activator, a cheerleader – and that I helped them move easily through things and they were able to access other possibilities.

I wasn’t always aware of my unique gifts.

These things were natural for me and sometimes when that happens, you don’t see the value in them; you think everyone does or knows that; you don’t think that it is unique.

One of my clients is a spa owner.  She is really unique in that she has the ability to intuit exactly how people would look at their very best; she can see it and offer it in a progressive plan of action.

She can see a picture of the best hair color, the most beautiful hairstyles that would fit the shape of their face, and how their features can be best enhanced with make-up they should be using.  She can always see the very best for them.

She is very directive, and she makes recommendation about things that people may not usually pay for.   She activates possibilities in her clients. Her clients simply put their appearance in her hands and they totally trust her.

When you are in touch with your passion – with what makes you REALLY unique, you can stand in a more authentic place of power about what you are doing and offering – including asking for your price.

When you have achieved awareness of your ideal client, your uniqueness, and your niche, you can move forward very comfortably and freely as yourself.

Use the following Activation Exercise to help get a real awareness of your unique serving offer activated within you for your own business: Read more