Why is it Worthwhile to Write Down the Unique Serving Offer of Your Own Business?

The process of writing your Unique Serving Offer for your own business is simply bringing your unique energy into tangible form.

You are activating your unique energy into the language of your service.

Take a look at the evolving progression of my unique serving offers. 

It is important to remember that you can change your USO any time you want to revise, tighten up, energize and activate that language.

First Unique Serving Offer for Coaching from Spirit:

Coaching from Spirit Institute provides programs, leading edge teleseminars, coaching and products to empower all aspects of your life and business through an online community that showcases top teachers and speakers.

This USO contains 31 words and describes what my business provides, why this is offered and how it is offered.

Second Unique Serving Offer for Coaching from Spirit:

Coaching From Spirit Institute provides programs through an online interactive showcase of top teachers to excite and empower all aspects of your life and business.

This USO version has 25 words and begins to focus on what makes my business – my work – different.  The language is more active, empowering and activating.  This language feels more alive.

I eliminated passive words, which gives the USO a bigger presence. I used words like, “excite and empower”, because that is what I actually do.

Third Unique Serving Offer for Coaching from Spirit:

Excite and empower your business and life with Coaching from Spirit, the leading provider of cutting edge live coaching with the world’s top teachers.

This USO contains 24 words.  This is only one word less from the previous version, and yet some dead weight has been removed. Read more